Technics Set To Release A Black SL-1210GR Turntable

POSTED BY DAN WHITE of djtechtools.com
At CES, we first caught wind of the Technics SL-1200GR, a lower-cost version of the new generation of turntables. At £1,300 / $1,600, it’s still not a cheap DJ turntable. That said, a surprise over-the-weekend press release came in, announcing not only a new all-black SL-1210GR model, but also reaffirming Technics’ commitment to DJs. Keep reading for details.
The new SL-1210GR harkens back to one of the slickest models of original Technics. It makes a lot of sense to release a black variation – after all, much of the DJ gear out there is black. But aside from the color choices on this new model, all the specs are almost completely identical to the SL-1200GR that was announced at CES. It’s just a cosmetic difference.
The new SL-1200GR and black SL-1210GR are set to be available for sale in April of this year – and Technics has confirmed that the price will be roughly $1,600 in the US. It’s absolutely an expensive gear purchase – but one that’s a bit more wallet-friendly than the $4,000 reference-quality model SL-1200G/GAE.
Technics Clarifies Their Position On DJs
Many people in the DJ community bristled last month when a New York Times article came out in which Technics creative director Hiro Morishita snubbed DJs as a viable market. It was an odd choice for a brand that has had so much great natural marketing come out of the DJ community. But in this new press release for the SL-1210GR, we noticed a heavy backpedal that DJs will welcome:
“The SL-1200GR and SL-1210GR combine the best of both worlds,” says Michiko Ogawa, Director Technics at Panasonic. “We are sure both models will fulfill the expectations of Technics fans around the globe. Our objective was to extend our top range for audio enthusiasts as well as professional DJs.”

Full Specs On SL-1210GR go to www.technics.com